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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Influence of Social Class on Perception of Sport Activities among Czech Consumers
 Fišera, Marek ; Chytková, Zuzana (advisor) ; Pešek, Ondřej (referee)
The thesis deals with the influence of social class on the choice and frequency of sports activities in the context of Czech consumers. The theoretical part defines basic terms such as consumer behavior, models of consumer and outlines most important stratification theories, together with socio-economic classification schemes. The analytical part identifies through qualitative research a selection of socially-conditioned aspects influencing choice and intensity of sports activities. The thesis provides analysis of these aspects usable for marketing purposes and examination of consumer behavior.
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